We find contractors in three main ways: inbound applicants, outbound prospecting, and referrals. There’s no single best way to connect with our contractors, so we stay open to discovering great contractors wherever they may be. Often, contractors come to us— using the Contractor page on the Block website, contractors can submit an application to join the Block network. Other times, we seek out contractors by searching industry resources or checking permit databases to identify which contractors are keeping busy. Lastly, we get referrals from other contractors, homeowners, and even Block employees.
At the end of the day, there are a lot of ways to find contractors, but it’s really our vetting process that helps us identify the best contractors to invite to our network. Only a small fraction of the hundreds of contractors that go through the rigorous vetting process gain access to the Block network. We spend multiple weeks doing due diligence on each contractor to ensure they are the right fit for Block and our homeowners. Since our aim is to provide a consistent, quality experience for homeowners, the vetting process is absolutely critical. We get that homeowners often don’t have the time or resources to effectively research and vet contractors— much less dozens, or hundreds of contractors— so we do it for them.
We have a multistep process for vetting contractors prior to onboarding them to the Block network. We look not just for quality workmanship, but aspects of their business like team size, scalability, project coordination skills, professionalism, homeowner satisfaction, business history, and demonstrated success.
Our standard vetting process helps us qualify prospective contractors:
Block treats contractors as true partners. We work to foster long term relationships with contractors who want to grow their businesses alongside us— this means, for example, that we don’t charge them to join our network, which is unique among similar services. We also streamline payments and provide a steady pipeline of projects that contractors don’t have to bid on against competitors. As contractors successfully complete projects, they’ll get access to more business.
Contractors are uniquely incentivized to work with Block because we’re intentionally highly selective about the contractors that we bring into the network. By building with the best, we’re able to work towards a long term partnership that benefits all parties.
To set contractors up for success from day 1, we provide a robust onboarding experience. The first step is providing contractor teams with access to our Builder App. From there, we hold 1-on-1 meetings to walk new contractors through the Block process: how to coordinate projects in our platform, the ins-and-outs of their digital tools, as well as our quality expectations. The suite of digital tools we provide our contractors help them manage their projects more effectively and give them a consistent process for working with homeowners. After the onboarding session, Block contractors are given access to a resource bank of helpful tools, FAQs and tutorials that they can refer to at any time. On average, the process takes about 5 weeks for contractors to be onboarded after our first communication with them.
Once onboarded, contractors have access to a Block Support team for all stages of the renovation journey. While we encourage contractors and homeowners to work together on project coordination, Block Support is there to help should the need arise.
Finally, we provide a constant feedback loop for contractors, including quantitative performance data and qualitative assessments to help them constantly improve. We also love getting feedback from our contractor network and regularly conduct interviews with contractors to learn what’s working well and what we can be doing better to set them up for success. Collectively our contractor network has thousands (literally) of years of industry experience, so they’re an invaluable resource to hear from.